E-Commerce to Multinational Conglomerate: Journey of Alibaba Group – A Case Study

The late 20th century witnessed a massive growth in the usage of Internet worldwide. Many eCommerce companies blossomed during this era. Realizing need having e-commercebusiness China, Alibaba.com got established by former English teacher Ma Yun, popularlyknown as Jack Ma, along with 17 other partners. During dot com bubble burst, many theUS based e-commerce companies’ either had to shut down or went bankrupts except Chinesebased Chinese market was immune recession. Clear vision and intelligentleadership quality turned Company into largest online commercecompany China within short span time. Alibaba continued its journey bothorganically inorganically acquiring companies. Later 2009 groupentered cloud computing business, started develop artificial intelligence solutionsto support own platform solve complex real-world problems. diversified itsrevenue sources expanding business different domains two decades inceptionto reach US $72 billion. Presently, group has pioneered consulting, e-commerce,finance, technology, more. study paper describeshow towards success model, majorbusinesses, financial status corporate social responsibility. To understand strengths,weaknesses, opportunities challenges group, methodical SWOC analysiswas conducted. Based on analysis, some recommendations are also provided.